Audience Participation Technology

– How it works

– Software Types

– When to use APT

– Technology consulting

When to use APT

APT keypads can be a powerful tool for any meeting scenario (see Client Engagements). The applications for which we most often integrate keypads are:

• CEO/senior management meetings — Senior executives gather to review progress and/or discuss and get consensus around new plans. Anonymity eliminates hierarchical barriers to good discussion.



• Sales/marketing/top producer meetings — Management needs to talk regularly to its sales team; the keypads provide an unparalleled opportunity to gather feedback from successful producers and evaluate new tactics.



• Sales training meetings — Keypads can help determine on-site how well attendees understand the educational content and how effectively it was delivered. Game shows turn learning into fun.



• Professional service firm retreats — Law, accounting, consulting firms hold annual gatherings to discuss marketing, matter management, compensation and other critical issues. Demographic feature allows analysis by function and office.



• Medical education meetings — By volume, our largest segment. Keypads spark interaction in didactic environments; case studies deliver learning in fresh and powerful ways. Keypads work well regardless of size: from large plenary events to small advisory boards



• Association meetings — Content presentations are enhanced with interactive questions. Associations also get quick reads from members on meeting locations, communications vehicles, policies and more.



• Public policy/community feedback sessions — Conveners seek candid public feedback on issues of great importance to the community. Real-time feedback, anonymity and demographic sorts all lead to heightened dialogue and learning.

© 2008 Moss Cairns, Inc.
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